You've probably heard it by now, No no no not that Bird Is The Word. I'm talking about Kendrick Lamar's verse on Big Sean's Control. And It goes hard, like Eminem in Forever hard. And he goes for every big rapper at the moment. A$AP Rocky, Tyler, Mac Miller, Big Sean etc. It marks a new age in Hip-Hop, enough of the friendly girly Drake stuff. Kendrick means business. For example he says...

He's more important than the pope (The Catholic religion may be a bit touchy feely about that)

He's king of the both New York AND the West Coast (that's quite important and involves juggling btw)

He's a Black Beatle (It was the White Album but nvm)

He's not going to rock anymore designer clothes (sorry Rocky)

He also says alot of other things that people have thought were very controversial and beefy