Bitch Better Have My Money, Rihanna

I've had a few key thoughts recently and they include this;

1) Life is really hectic and finding time to do what you want is a real struggle so apologies if you like regular updates from Let Your Headphones Bleed
2) I realised how British I was this week by how much I thought about the weather, 36.7 degrees in July?! Barmy things
3) Rihanna is just bloody brilliant.

And that final thought came to me today. After a lengthy promo for the anti-popstar's single Bitch Better Have My Money, the video is finally here. In 2010 we thought she was nasty with her bright red hair and love letters to  ball gags and a spank (S&M if you were wondering).  But as Rihanna continues to covet her position as mainstream's bad girl she has created her piece de resistance.

The video stars Rihanna as the most explicit extortionist in existence. Kidnapping a gorgeous woman, placing her in an ominous trunk and continuing to torture her, all to try and get her money back from scumbag accountant Mads Mikkelsen. All crimes are completed in couture as Rihanna watches on sensually as her girl gang swings the kidnapped woman naked to and fro, gets her higher than a kite and drowning her in a pool.

Not only is this video utterly ridiculous in it's violence, drug use, crime and general debauchery. It is also stupidly sexy. If any human in this world exhumes 'body positivity' it's Rihanna. Rarely wearing more than fur coat and knee high boots we are positioned to adore her even more than we ever have before. Strangely I do not anticipate much backlash against this video, it's totally self aware and plays on the excess of the lyrics such as your wife in the backseat of my brand new foreign car to create something grotesquely gorgeous.

The final moments, after Riri has slaughtered the Mikkelsen with a series of knives, needles and chainsaws we see Rihanna. She's stark naked, covered in blood and 100 dollar bills and smoking a huge joint. It's funny, it's sexy and most importantly, it's bananas. And that's why it works so damn well.